Services
Brand Strategy
The most important part of the business plan. Setting your company apart from your competition and enhance corporate value. With a thorough and proven step-by-step approach we guide businesses to define and refine your strategy.
Research and Insight / Brand Matrix Vision / Communication Strategy / Master Classes Brand Matrix
Brand Naming
Navigating the crowded corporate namescape can be challenging. Ensuring clarity, uniqueness, and relevance within your industry is paramount. We help create the names that identify, position, and drive your business forward.
Naming Strategy / Company Naming / Product and Service Naming / Naming Validation and Protection
Brand Portfolio & Architecture
Strategically organizing your company’s brands. Defining the relationships within its structure, focusing on the hierarchy, roles, and interactions among the corporate brand, sub-brands, product brands, and co-brands.
Market Segmentation / Brand Equity / Synergies and Efficiencies / Growth and Expansion
Brand Development & Expression
By crafting distinctive brand narrative and assets for your corporate identity, we ensure the core of your brand is communicated successfully and across diverse platforms and touchpoints. Establishing a consistent and meaningful presence.
Brand Narrative and Copywriting / Logo, Color palette and Typography / Photo, Film and other Visuals / Brand Manuals
Brand Communication
Effective brand communication is crucial for building brand equity, driving customer loyalty, and differentiating the brand in competitive markets.
Advertising / Social Media / Public Relations
The Brand Matrix & Vision
Pioneering integration of business strategy and creative excellence.
Our unique Brand Matrix tool provides a clear roadmap for exploring your company's mission, culture, values, and other distinctive qualities. Setting your business on the path to becoming a significant, valuable brand with global appeal.
After completing your Brand Matrix with our strategists in a tailored workshop, we bridge the gap between strategy and execution. Our experienced creative team will develop a unique brand narrative and identity for your corporate brand, crafting and adapting verbal and visual expressions across all relevant touchpoints.
If you're interested in learning how our Brand Matrix & Vision can enhance your business's appeal and value, please contact janwilly@minnesota.no
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The outside-in approach
Satisfying the needs and wants with the brand’s image in focus.
The inside-out approach
Staying true to the brand’s identity when satisfying the needs and wants of the customers and stakeholders.
Team of Experts
The Minnesota Brand Agency team consists of hand-picked experts and top talent in business, brand strategy, and creative execution. Our main contacts:
Christina Øverland-Engelsen
CEO & Strategic Brand Consultant
Benedicte Unhjem Johansen
Strategic Brand Consultant
Jan Willy Skjølberg
Strategic Brand Consultant
Additional Expert Services
Minnesota Health
A premier creative and production service dedicated to the health and medical sector.
Brand Matrix Masterclass
This masterclass equips leaders with the essential insights to utilize the Brand Matrix.
US Entry Program
StartUSA offers on-the-ground services to help your business prepare to enter and scale in the USA.
Minnesota Finance
Annual reports, investor presentations, and assistance in advance of IPOs and M&As.