OSLO MINNEAPOLIS SELJE
Elevating Norwegian companies into global brands.
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Services

Brand Strategy

The most important part of the business plan. Setting your company apart from your competition and enhance corporate value. With a thorough and proven step-by-step approach we guide businesses to define and refine your strategy.

Research and Insight / Brand Matrix Vision / Communication Strategy / Master Classes Brand Matrix

Brand Naming

Navigating the crowded corporate namescape can be challenging. Ensuring clarity, uniqueness, and relevance within your industry is paramount. We help create the names that identify, position, and drive your business forward.

Naming Strategy / Company Naming / Product and Service Naming / Naming Validation and Protection

Brand Portfolio & Architecture

Strategically organizing your company’s brands. Defining the relationships within its structure, focusing on the hierarchy, roles, and interactions among the corporate brand, sub-brands, product brands, and co-brands.

Market Segmentation / Brand Equity / Synergies and Efficiencies / Growth and Expansion

Brand Development & Expression

By crafting distinctive brand narrative and assets for your corporate identity, we ensure the core of your brand is communicated successfully and across diverse platforms and touchpoints. Establishing a consistent and meaningful presence.

Brand Narrative and Copywriting / Logo, Color palette and Typography / Photo, Film and other Visuals / Brand Manuals

Brand Communication

Effective brand communication is crucial for building brand equity, driving customer loyalty, and differentiating the brand in competitive markets.

Advertising / Social Media / Public Relations

The Brand Matrix & Vision

Pioneering integration of business strategy and creative excellence. 

Our unique Brand Matrix tool provides a clear roadmap for exploring your company's mission, culture, values, and other distinctive qualities. Setting your business on the path to becoming a significant, valuable brand with global appeal.

 

After completing your Brand Matrix with our strategists in a tailored workshop, we bridge the gap between strategy and execution. Our experienced creative team will develop a unique brand narrative and identity for your corporate brand, crafting and adapting verbal and visual expressions across all relevant touchpoints.  

If you're interested in learning how our Brand Matrix & Vision can enhance your business's appeal and value, please contact janwilly@minnesota.no
.

 

The outside-in approach
Satisfying the needs and wants with the brand’s image in focus.

The inside-out approach
Staying true to the brand’s identity when satisfying the needs and wants of the customers and stakeholders.

Team of Experts

The Minnesota Brand Agency team consists of hand-picked experts and top talent in business, brand strategy, and creative execution. Our main contacts:

Christina Øverland-Engelsen

Christina Øverland-Engelsen
CEO & Strategic Brand Consultant

+47 920 28 026Send email

Benedicte Unhjem Johansen

Benedicte Unhjem Johansen
Strategic Brand Consultant

+47 980 78 716Send email

Jan Willy Skjølberg

Jan Willy Skjølberg
Strategic Brand Consultant

+47 982 57 558Send email

Additional Expert Services

Minnesota Health

A premier creative and production service dedicated to the health and medical sector.

christina@minnesota.no

Brand Matrix Masterclass

This masterclass equips leaders with the essential insights to utilize the Brand Matrix.

janwilly@minnesota.no

US Entry Program

StartUSA offers on-the-ground services to help your business prepare to enter and scale in the USA.

jan.villard@startusa.no

Minnesota Finance

Annual reports, investor presentations, and assistance in advance of IPOs and M&As.

bjorn@minnesota.no

Partners

Eivind Heiberg, CEO & Co-Founder StartUSA

Eivind Heiberg is an experienced leader in the USA. He spent 18 years at Sons of Norway, serving as CEO for the last 10 years. As the Honorary Consul General for the State of Minnesota, Heiberg plays an official role in facilitating the development of commercial, economic, cultural, and scientific relations between Norway and the USA. Heiberg is a co-owner of StartUSA Inc.

Mobile: +1 (612) 978-9486
E-mail: eivind.heiberg[at]startusa.no

Karl Oscar Strøm, Spearpoint Consulting

Capital markets professional with more than 25 years of experience from the financial industry. Recognized for the ability to structure complex issues, identify opportunities, and deliver results. Proven track record of performing under uncertainty at a high professional level. Valued for a positive attitude, comprehensive knowledge, and strong communication skills. Extensive experience spanning asset management, brokerage, communications, media relations, content production, business development, project management, and board work.

Mobile: +47 922 19 068
E-mail: kos[at]spearpoint.no

Contact

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