The purpose of reporting – a reason to trust
The annual report is about connecting, giving your stakeholders a chance to trust and like your company. You do so by making it easy to find and read relevant facts. Making facts compelling is not about obscuring the truth, it is about good storytelling and visuals. You want the readers feel good about your company regardless of financial results.
The use of a annual report can be beneficial to a wide variety of stakeholders. Investors can use the report to find out what a company did and why. By connecting activities and accomplishments to the final goals and mission statement, businesses can build trust and foster long-lasting connections.
Ideally, readers should be able to scan through the report and easely get the key information they need, and important information you want them to remember, or read more about. A longer read will further the narrative by way of simple clear messaging.
Through our years of experience, we can make sure your report conveys the correct messaging and brand values. We take a holistic approach to a report’s creation and always consider:
Get in touch
Bjørn has worked on shareholder-related activities for both listed and unlisted companies for over 30 years, particularly in collaboration with leading financial institutions and law firms.
Contact:
Bjørn Villard
Email: bjorn@minnesota.no
Tel.: +47 900 30 245