A strong brand is a strategic necessity for business growth. We help you define position, drive direction and add value. 

Companies that invest in branding achieve 2-3x faster sales growth*. It's time to look at branding as an investment, and not as an expence – in all sectors, and all businesses.

*Source: Boston Consulting Group

Taking the red pill*

Our unique Brand Matrix methodology guide executive teams through a structured set of questions that examine aspects of identity related to the organization’s mission, culture, competences, values, and other defining characteristics. The Brand Matrix helps companies understand who and what they are. It offers a strategic focus to clarify an organization’s brand core, align it internally, and communicate it effectively to inspire employees and customers.

* The red pill is a metaphorical term from the film The Matrix (1999) representing a choice between taking the red or the blue pill, where the red leads to an unsettling or life-changing truth.

PS! Must not be confused with those who refer to themselves as "red pilled" often include conspiracy theories, as well as antisemitic, white supremacist, homophobic and misogynistic beliefs. :D

The Brand Matrix book

In this book, brand strategist PhD Mats Urde embarks on a journey through the Corporate Brand Identity Matrix and its practical application. Urde helps you see that the corporate brand and the organization can never exist in isolation. They are inseparable. They need to be aligned. They are two dimensions of the same thing.

Mats Urde and Us

Mats Urde, PhD, author of “The Brand Matrix – Corporate Brand Leadership Starts from the Inside”, is a renowned brand strategist and speaker with extensive practical experience. As an associate professor at Lund University, he combines research, teaching, and consulting to help organizations become more brand-oriented. He has been voted Coach of the Year in the International MBA John Molson case competition in Montreal.

Certified

As the only certified users of Mats Urde’s strategic framework, The Brand Matrix in Norway, we bring a unique approach to helping your company create value for all stakeholders. Aligning strategy with significance, ensuring your company stands out and delivers a meaningful and profitable impact.

Brand Value Contribution

+25%

Source: Interbrand

Brand Equity Boosts Revenue

+20%

Source: Deloitte

Brand Trust and Loyalty

81%

Source: Exploding Topics

Just move on up
Towards your destination
Though you may find, from time to time
Complication

Curtis Mayfield