Through a comprehensive Brand Matrix process—our Corporate Brand Leadership service—we developed a clear brand strategy. This process offers a holistic view of the brand, defining its core, ensuring internal alignment, and enabling effective communication that engages both employees and customers.
The design process for AGP Advokater’s visual identity and web began with a strategic phase to define core values, market position, and the desired brand experience. Through workshops and analysis, the All Good People philosophy was identified as a central theme in both messaging and visual communication. This resulted in a cleaner, more refined visual identity with less embellishment. We made the logo symbol more distinct, introduced space-efficient and highly readable typography, and strengthened the color palette with more air and dynamism – carefully chosen to reflect the firm's specialized expertise and innovative approach in a traditionally conservative industry.
The photographic style was also based on All Good People—trust and execution power as advisors, yet unpretentious and approachable as colleagues.
The website was structured for clarity and efficiency, featuring concise, engaging content and a refined design.
