Background
Insignia had developed a new strategy with their previous agency, arriving at the goal of delivering Norway’s best car experience. This strategy had been implemented, and the dealership was on the lookout for a new agency to help execute their newly defined strategic position.
Task
To review and refine the strategy while also giving the brand a visual upgrade so their identity aligns with the elegance of the British car brands they represent. The new visual identity was also to be implemented on their new website—a process already underway in collaboration with the digital agency Dekode.
Insight
The automotive industry is undergoing significant changes. Climate policies and new ownership models have led to increased competition, pushing dealerships to think creatively to attract new customers and foster strong, trustworthy relationships with existing ones. At the same time, we know that many customers are willing to pay extra for services that make car ownership as simple as possible, such as assistance with pick-up and delivery of cars for servicing or other practical solutions.
