Client: NRC Group
Sector: Infrastructure
Services: Growth StrategyCorporate Brand LeadershipBrand Identity & Design

Brand strategy for Nordic growth

NRC Group is a leading infrastructure company operating in the Nordic countries, specializing in the construction and maintenance of railways, roads, and other public critical infrastructure.

In 2016, NRC Group embarked on an accelerating growth strategy. The company faced the challenge of uniting multiple acquisitions and diverse operations under one common brand. Clear direction was needed to align the organization and create a unified identity to support its growth ambitions.

Solution

To build pride and cohesion across the organization, Minnesota Agency developed a strategic brand platform under the unifying idea: “We Build the Nation.” This concept became the foundation for a shared vision that brought employees and stakeholders together under one cohesive identity, reflecting NRC Group’s vital role in societal development.

Defining a clear vision and values. These were designed to unify the organization and inspire a sense of purpose.

Creating a new visual identity. This included a comprehensive design program, branding for machinery, and corporate materials to ensure consistency across all touchpoints.

Developing a cohesive communication strategy. This ensured alignment in messaging both internally and externally.

Modernizing the digital presence. A new website was implemented to showcase the company’s brand and capabilities effectively.

With a leadership team of 10 from Norway and Sweden, you managed to create energy and focus. The fact that we landed a strategic brand platform in this timeframe is simply impressive facilitation and sharp advice.

Øivind Horpestad, CEO, NRC Group ASA

During this period, NRC Group’s revenue grew from 1.9 billion to 6.4 billion NOK, solidifying its position as a Nordic leader in infrastructure development.

Results

The strategic brand platform successfully unified NRC Group’s acquisitions and built a strong foundation for future growth. By fostering pride and alignment among employees, the company strengthened its internal culture while enhancing its market presence. During this period, NRC Group’s revenue grew from 1.9 billion to 6.4 billion NOK, solidifying its position as a Nordic leader in infrastructure development.

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