Client: Øvreseth
Sector: Retail
Services: Corporate Brand LeadershipBrand Identity & DesignAdvertising & Campaigns

Driven by passion. Guided by dreams.

Øvreseth aim to be the car enthusiast's key partner and a hub for enjoyable experiences – a concierge for owners of top-class cars. Car dealer for connaisseurs, regardless of brand.

Øvreseth doesn't just sell cars – they sell the opportunity to live out dreams. With a passion for classic and luxury cars, they aim at being the car dealership of choice for connaisseurs, regardless of brand.

Challenge

Thomas Øvreseth has played a key role in building the Jaguar, Land Rover, Bentley, Rolls-Royce, Aston Martin, and Morgan brands in Norway. With his unique experience, he is now establishing Øvreseth—a niche dealership and concierge service for car enthusiasts with a passion for premium and classic automobiles. We had the honor to refine the business strategy and develop a visual identity and website for Øvreseth—an independent dealership and concierge service for premium car enthusiasts.

Insight

The automotive market is evolving—both in terms of vehicle types, usage patterns, and business models. The premium segment is on a strong upward trajectory, and for many buyers in this category, cars are no longer just status symbols but a true passion. These vehicles hold as much emotional value as they do physical. In this space, cars are not simply "sold"; passion is shared, and expert guidance is provided at the highest professional level.

Where the mainstream market has largely stagnated, with little to no growth expected through 2031, the luxury segments should gain share during the same period, with growth rates ranging from 8 to 14 percent annually.
 

— McKinsey & Company, 2022

Solution
After refining the business strategy and defining target audiences in collaboration with the Øvreseth team, we developed a visual identity and tone of voice that reflect the company’s values and personality. The expression is consistently sophisticated, classic, and timeless, with a personal touch—evident in everything from material choices to wording and execution. All in line with Øvreseth’s ambition to be the car enthusiast’s most trusted partner and most meaningful relationship.

This website uses a small set of cookies that we use to improve our users' experience. You can grant or withdraw your consent for these cookies at any time.

Close

Get in touch

Reach us at hello@minnesota.no or +47 22 42 40 40. Alternatively, fill out and submit the form and we will get back to you as soon as possible.