Client: SafeClean
Sector:
Industry
Services: Corporate Brand LeadershipBrand Identity & Design
We're on a toxic sh*t mission
SafeClean provides a range of innovative and industry-leading offshore cleaning and waste management services.
For over 15 years SafeClean had been providing a range of innovative and industry-leading offshore cleaning and waste management services. They are committed to developing solutions that make their clients’ businesses safer, cleaner, and more profitable.
Challenge
Even though they believed they had the best and most environmental solutions, they were losing way more contracts than before as well as experiencing less inquiries from clients in general. SafeClean wanted to understand why they were no longer perceived as a preferred supplier and were losing an increasing number of contracts.
Insight
Through workshops and interviews, we uncovered dissatisfaction among employees, despite their pride in their work. At the same time, the existing website appeared cluttered and lacked a clear message. It also became evident that being environmentally friendly in the offshore industry was more of a hygiene factor than a differentiator.
Internal improvements, increased employee pride, and clearer communication played a significant role in positioning SafeClean to submit more bids, secure more contracts, and double its revenue within just two years.
Solution
A rebranding was necessary to strengthen the internal culture and clarify SafeClean’s mission. With the concept “We’re on a toxic sh*t mission,” we aimed to highlight the tough job of cleaning toxic materials – and emphasize that the cleaning process is always carried out in the best possible way for the environment, equipment, and people.
We created a new visual identity dominated by a bold, italic typeface and deep 'offshore blue' and signal/safety yellow colors, including a logo, signage, and the design and content for new webpages—all signaling that SafeClean is handling toxic sh*t and cleaning up industries.
We developed a strategy with a clear mission that was implemented across all levels of the company. A new visual identity and website clarified SafeClean’s vision and built internal pride by featuring employees in all visual communication. To align with their own products and services, we also had them clean their own facilities.
Result
Internal improvements, increased employee pride, and clearer communication played a significant role in positioning SafeClean to submit more bids, secure more contracts, and double its revenue within just two years.
