We have a lot to learn from our good neighbours. Sweden, Denmark and Finland are all far ahead of us when it comes to building solid, global brands. As a country of great reputation globally, Norway has a unique possibility to build brands that can lean on The Norwegian Way or NorWay. Look to what Switzerland has achieved with a clear focus on solidity and quality — Swiss made.
Strategic mandate
The most important condition for building a culture of growth and a strong brand is to develop and manage the whole business from a simple and clear strategic mandate. The mandate affects all decisions within development, delivery, sales and marketing.
We know how important it is to have a simple, easy understandable and functional concept. Something everyone can understand, be passionate about and strive for. Our businesses have unique possibilities. Take them! Get started! And start from the inside!
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Are you interested in a non-binding chat about culture for growth, strategy, identity and effective communication, please contact Mail: jan@minnesota.no/ Tel: +47 900 30 250