Client: Frogner Boligeiendom

Oslojugend meets Korsmo

When the new owners took over the properties which today makes out the portfolio of Frogner Boligeiendom, they had altogether 14 apartment buildings located in Frogner in central Oslo. A great number of these apartment buildings were historical with an invaluable cultural heritage, which the new owners and administrators take great pride in preserving.

Category: visual identity website design and development logo design

Most of the properties are built in the late 1800s in the architectural styles of Historicism and Jugend. The apartment buildings have one by one gone through serious renovations, both in order to preserve original architecture as well as modernizing the apartments to higher standards. For their tenants Frogner Boligeiendom want to offer proper homes with in general higher standards than most rental aprtments in Oslo.

We in Minnesota Agency had the honour of joining their exciting journey by creating the new visual identity and webpages. During renovations of Bygdøy Allé 7, beautiful frescoes by Arne Korsmo* were releaved and these unique, iconic findings were to great inspiration for the designers. The key to the design solution was to find common denominators from the achitectural styles, Arne Korsmo's frescoes and contemporary graphic design trends. This resulted in straight lines, geometrically shapes and a rich colour pallette, rooted in both the frescoes and trend colours today.

Every apartment building has stories to be told, and in every apartment, there is room for new chapters to be written.

The Horse Chestnut tree you find along Bygdøy Allé was used as inspiration for the logo symbol to emphasize the identity to the Frogner area. The symbol also gives associations to fasade details, branches, people who open doors and a common foundation. The work with the visual identity includes logo, colour pallette, typography, icons, illustrations and imagery style.

* Arne Korsmo (1900 – 1968) was a Norwegian architect and one of Norwegian functionalism's front figures

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