Surveys has shown that Landkreditt has low awareness in the Norwegian market. Some people believe it’s a credit card company, others think it’s a bank only for farmers, and only a few people know about their varied and competitive insurance products.
The time was right for a brand building campaign telling the market that they deliver bank-, fund- and insurance products and services to everyone from farmers to urban people living in cities. So what does actually a farmer and a city slicker have in common? They can both be really into local Norwegian produce wither they are growing the food or just eating it. To be able to produce world class food we need both the makers and the consumers. So with our own composed cheer song, we wanted to thank some of them for their important contribution by making them a surprise visit — caught on film.
In addition to the surprise films, we made sequels with all of our stars, learning more about their everyday life and their involvement with Norwegian produced food. This was an all digital campaign on SoMe and Display.
– Guro, pig farmer