I just love this! If you’re just a little bit interested in local produce, or want to be, if you work with communication or you’re interested in some smart marketing tips — I bet you’re also gonna be inspired.
Butchers are a dying breed in Norway. Unfortunately. Those who are left are all proud of what they do — passionate about animal welfare, the butcher handcraft and the art of making exceptionally good meat products.
They’re also quite invisible. Their budgets don’t allow a major focus on marketing activities. Still, here’s an example of someone who manage their marketing well. Read their last email to their clients (sorry, only in Norwegian). It only takes a couple of minutes and it’s quite inspiring reading.
Meet Indre Oslo Matforedling AS, and join their Tantrum Sausage Club. These meat boys are situated downtown Oslo, next to both the Blue- and Red Cross. I just love their lovely, honest and mischievous communication.
This is 100% unpaid advertising. I’m not even gonna ask for a discount when I buy my next load of sausages, but everyone; this is high quality stuff that you should definitely try out! The boys deserve it — and you’ll be the winner of the next barbeque party!