Norway is also a country with a lot of music festivals that are very popular amongst the population.With the creative concept “Festival of hope – a heavenly evening”, we used illustrations of all types of characters to emphasize that the event is for everyone. We wanted to defuse the message and at the same time get attention from a younger crowd by creating visuals with links to music festivals. The channel-mix was a combination of outdoors and digital, including display and SoMe.