Most of the properties are built in the late 1800s in the architectural styles of Historicism and Jugend. The apartment buildings have one by one gone through serious renovations, both in order to preserve original architecture as well as modernizing the apartments to higher standards. For their tenants Frogner Boligeiendom want to offer proper homes with in general higher standards than most rental aprtments in Oslo.
We in Minnesota Agency had the honour of joining their exciting journey by creating the new visual identity and webpages. During renovations of Bygdøy Allé 7, beautiful frescoes by Arne Korsmo* were releaved and these unique, iconic findings were to great inspiration for the designers. The key to the design solution was to find common denominators from the achitectural styles, Arne Korsmo's frescoes and contemporary graphic design trends. This resulted in straight lines, geometrically shapes and a rich colour pallette, rooted in both the frescoes and trend colours today.