In collaboration with our dear friends in the event company, Sensum, we were challenged to come up with a new concept for Boston Consulting Group's yearly trip for special invited, newly educated candidates. The trip's location is normally Barcelona and often referred to as "The Barcelona trip". By giving the trip a new conceptual name, a potential change of location in the future won't affect the concept. +You is the foundation of the story that you emotionally want the candidates to experience. +You litterally add each one of the candidates to BCG. This is the beginning of a beautiful friendship.
A distinct, recognizable campaign design that do not challenge the mother brand, but naturally shines along with it – in a spontanous, youthful way. Handwritten, fresh and happy.
