For over 15 years SafeClean has been providing a range of industry-leading offshore cleaning and waste management services. They are dedicated to developing solutions that make their clients’ businesses safer, cleaner and more profitable.
A rebranding was necessary to strengthen the internal culture and clarify Safeclean’s mission. We created a new visual identity including logo, signage and design and content of new webpages. With the concept, “We’re on a toxic sh*t mission”, we wanted to focus on the tough job that is done with cleaning toxic material – and that the cleaning job always is done in the best possible way for the environment, equipment and people.
The design and colour palette reflect their field of work such as elements as deep sea, offshore, chemicals and danger. Effective and clear illustrations and proud "on site" staff images.