We developed a new Brand Strategy where we emphasized on the company's history, core values and geographical location. Based on respect for the animals, nature and environment, Solberg Pettersen is a butcher who delivers world class produce from the wild and beautiful nature in Northern Norway.
We developed a new visual identity based on the strategy. Our creative concept was Macho delicate, with tough men handling first class produce. We also emphazised the traditional butcher handcraft, the family heritage and the beautiful surroundings. In the packaging design we used an old picture of Solberg Pettersen himself, engraved onto the products, while the colour palette is inspired by the colours of the beautiful nature in Northern Norway. As high quality products deserve delicate and high quality photos, the new web design is centered around delicate photos of produce, products, people, animals and the beautiful surroundings. Bon appétit!